The Design Industries Foundation Fighting Aids (DIFFA) developed the Specify with Care^© program in conjunction with IIDA as a “cause-marketing” program to generate funds to support its mission.

Affiliates within the program pledge to donate a percentage of sales from their products or designated collections within their product lines.  In so doing, DIFFA promotes the affiliates’ brands during industry trade shows and exhibits, including its own events such as Dining by Design and newly formed Picnic by Design.  DIFFA also promotes the affiliates’ brands through various social media outlets, as well as through specific trade publications, such as Interior Design magazine.

The association of an affiliates’ brand with DIFFA through Specify with Care^© not only differentiates the affiliates’ products in front of the design community audience, it also illustrates the values and good will of the affiliate’s who give back to the community that supports them. 

The Scott Brogan Group participated as an affiliate in the
Specify with Care^© program for 3 years.

For more information about the program or how to become an affiliate,
please visit the website: https://diffa.org/